If you run a business in Southwest Florida, you know the rhythm. Winter brings seasonal residents, visitors and full calendars. Summer slows down, the heat sets in and many businesses feel the dip.
The good news: with a little planning, your marketing can work with that rhythm instead of against it.
Before season: build momentum
The months leading into season are the time to get ready, not the time to start from scratch.
- Refresh your Google Business Profile, photos and hours
- Plan your content and promotions for the busy months ahead
- Reconnect with past customers through email
- Line up local partnerships, events and community opportunities
During season: stay visible and make it easy
When things are busy, marketing tends to slide, which is exactly when consistency pays off.
- Keep posting so new and returning customers find you
- Make booking, calling and ordering as easy as possible
- Ask happy customers for reviews while the experience is fresh
Summer: turn slower months into an advantage
Summer is a great time to focus on your local, year-round customers and to build for next season.
- Run summer specials and promotions for locals
- Use email and social media to stay top of mind
- Create content ahead of time for the busy months
- Review what worked last season and adjust your plan
One of our restaurant clients used a coordinated summer specials campaign, with custom creative, email, social media and digital ads, to help drive foot traffic during the slower months. You can read more on our case studies page.
Build a plan you can stick to
The businesses that grow year after year are the ones that plan ahead. If you'd like help building a seasonal marketing calendar for your business, book a free discovery call.